The first session of this two part program will feature pre-recorded conversations with:
- Bill Tom, Executive Vice-President, United Producers, Inc. addressing the changing beef cattle industry demands for today’s feeder calf and other potential marketing options.
- Dr. Henry Zerby, Senior Director of Protein Innovation, Wendy’s Supply Chain Cooperative will discuss the requirements necessary to qualify for specialty and targeted markets.
Beginning next year both Wendy's and Tyson will require the producers who they purchase cattle from are BQA certified. Most industry experts believe this may be only the tip of the iceberg as consumers increasingly demand assurances they are receiving a quality beef product raised in a humane and sustainable fashion.
Learn more about emerging trends surrounding marketing beef cattle, and this year's Beef School entitled “Gaining Greater Market Access for Ohio Feeder Calves” by going here.
This program, as well as part 2 being held on February 22 and also featuring BQA certification, is being sponsored by the Fairfield County Cattlemen's Association in cooperation with the Ohio State University Extension Beef Team.